James Oshea
Sujan Melwani
DMO Group
A working document for the Midas × DMO partnership discussion. Enter the access code to continue.
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A three-track exploration: where Midas Analytics and DMO can build a system that upskills finance professionals, generates leads for both sides, and compounds with every cohort.
Capability vs observed usage today.
Same story across knowledge-heavy verticals.
8.1 billion people. The fraction who pay for AI is rounding-error small. The fraction who use it in real work is smaller still.
An unsolicited inbound that landed in our inbox this week — and it isn't the first.
DMO sees this from the hiring side. Strong analyst CVs. Falling short on AI fluency in the interview room — and losing offers because of it.
Midas sees the same gap from the training side. Senior operators across asset managers, banks, and corporates asking how to upskill teams fast.
Same gap. Two vantage points. Worth combining.
Press → to reveal — DMO first, then Midas, then the joint product.
DMO brings
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Three offerings, each a different entry point into the same talent system. Same colors used across the deck.
| Track | Who it's for | Format | Indicative ticket | Revenue model |
|---|---|---|---|---|
|
Track 01
Career Reset
|
Individual analysts who didn't close the offer | 1-on-1, ~6 weeks | Mid · HKD | Candidate-paid + revenue share with DMO |
|
Track 02
Open Workshops
|
Anyone in HK finance, open enrolment | 2–3 hour public sessions, 20–40 people | HKD 2k–3k / seat | Per-seat + lead-gen for Track 3 |
|
Track 03
Enterprise Programs
|
Whole teams inside asset managers, banks, corporates | Tailored, 4-week cohort | High · per-team | Direct fee + referral kick-back to DMO |
Today, a strong analyst who fails an interview disappears from the loop. Track 01 turns that exit into the start of a longer relationship — for both DMO and the candidate.
Analyst goes through DMO's standard hiring loop.
Owned by DMO
AI gap surfaces in the room. Offer slips.
DMO sees this
Candidate isn't lost — they're handed off.
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Joint hand-off
~6 weeks. Each candidate ships an AI artefact tied to the target role.
Delivered by Midas
Back into DMO's pipeline. New interviews. Higher hit rate.
DMO places them
Candidate-paid fee, split between Midas and DMO. DMO keeps the relationship, monetizes the failed interview, and books the future placement fee.
Career-driven, motivated, willing to invest. They're also the easiest audience to close — the gap was just named on the debrief call.
Every reset surfaces what hiring managers are actually testing for. That signal feeds Tracks 02 and 03 — and DMO's own hiring intel.
A small ticket gets people in the door. The room is the lead-gen for Track 03.
HKD 2k–3k ticket. Co-branded invite from DMO + Midas. Topic-driven (one finance workflow per session).
Attendees leave with a working AI artefact tied to their job — and the recognition that they could use this on their team.
Senior people in the room ask Midas in. Lead handed to Track 03 Enterprise.
Returning attendee. Compounds the brand. Feeds the warm-list for the next round.
Mini case: an asset manager wants their investment, risk, compliance, marketing, and BD teams AI-fluent — without the disruption of a re-org.
Map the team's top 3 workflows. Identify where AI gives leverage, where it doesn't.
Build the first agent or automation on the highest-leverage workflow, live with the team.
Connect outputs across investment / risk / compliance / marketing / BD. AI that knows the org, not just the desk.
Adoption plan, internal champion identified, scoring of the next wave of workflows.
Commercials: per-team pricing. Working-hours or evening cohorts. Scope of customization decided at kickoff.
DMO's role: warm intros + co-sell — DMO is already inside these institutions on the hiring side. Referral kick-back or a co-branded engagement.
Each track feeds the other two. This is what makes the partnership compound rather than just a menu of services.
The window to own AI upskilling in HK finance is open today and won't stay open. Two viable starting points — Track 03 (Enterprise) follows naturally as the lead-gen output of either.
Why: lowest activation cost. Candidate-paid. The data feeds Tracks 02 and 03.
Why: wider reach. Brand signal. Plants the seeds for Track 03 in the same room.
Either path lights up Track 03 (Enterprise) afterwards — that's the premium service, sold off the leads these two pilots generate.
Phase 1 of any track qualifies for the HKSAR Inland Revenue Department's enhanced R&D tax deduction. Midas Analytics is a certified Designated Local Research Institution (DLRI) — No. D041.
Candidate pays Midas directly for Track 01 / Track 02 / Track 03. Midas issues the DLRI invoice. Candidate (or their employing entity) claims the R&D deduction at filing — effective cost roughly halves.
DMO pays Midas for the training, bundling it into the candidate package or selling it on as a service. DMO claims the R&D deduction on the Midas invoice — effective cost to DMO roughly halves.
Midas is a certified DLRI (No. D041) — Computer & Information Sciences. The training and tailored upskilling work qualifies as R&D under Cap. 112.
HKD 100,000 invoice → HKD 300,000 deduction → HKD 49,500 tax saving @ 16.5% profits tax. Effective cost: HKD ~50,500.
Everything in here is up for debate. The goal of this deck is a shared starting point for the next conversation, not a proposal. Push back, edit, co-own.
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